Privacy Policy

IMPRINT OF VICE SPORTING GOODS GMBH

1) Controller and Contact

Controller (Art. 4(7) GDPR)
Vice Sporting Goods GmbH
Paul-Heyse-Strasse 28, 80336 Munich, Germany
Tel.: +49 (0)89 1222 3999 | Fax: +49 (0)89 381684829
Email: support@vicegolf.com

Data Protection Officer
Philipp Herold, Mein-datenschutzbeauftragter.de
Hafenstraße 1a, 23568 Lübeck, Germany
Email: philipp.herold@hub24.de

TLS/SSL
For security and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries), this website uses SSL/TLS encryption (indicated by “https://” and the lock symbol in your browser).

2) Data Collected When Visiting Our Website

For purely informational use, we collect only server log data your browser transmits: page visited, date/time, data volume, referrer URL, browser, operating system, and IP address (possibly in anonymized form). Processing is based on our legitimate interests in stability and functionality (Art. 6(1)(f) GDPR). We reserve the right to review logs later if there are concrete indications of unlawful use.

3) Cookies

We use session and persistent cookies (including third-party cookies) to enable core functions and improve the user experience. Where cookies involve personal data, processing occurs either for contract performance (Art. 6(1)(b) GDPR), our legitimate interests (Art. 6(1)(f) GDPR), or—where required—on the basis of your consent (Art. 6(1)(a) GDPR). You can configure your browser to accept or reject cookies; disabling cookies may limit site functionality.

4) Contacting Us

If you contact us (e.g., via form or email), the personal data you provide will be processed to handle your request and for technical administration (Art. 6(1)(f) GDPR; if aimed at contract conclusion: Art. 6(1)(b) GDPR). Data that is not necessary for these purposes is processed with your consent (Art. 6(1)(a) GDPR). We delete requests once completed unless statutory retention obligations apply.

5) Direct Marketing

Newsletter (Double Opt-In)
With your consent (Art. 6(1)(a) GDPR), we send newsletters to your email address. You can unsubscribe at any time via the link in each newsletter.

Newsletter to Existing Customers
If you provided your email during a purchase, we may send offers for similar goods/services under our legitimate interests (Art. 6(1)(f) GDPR; Section 7(3) UWG). You can object at any time.

SMS/WhatsApp Marketing
With your consent (Art. 6(1)(a) GDPR), we may send marketing text messages to the mobile number you provide. You can opt out at any time by replying STOP or contacting support.

6) Order Processing and Service Providers

To fulfill orders, we transmit necessary personal data to shipping providers (e.g., DHL, FedEx, UPS) and payment processors (e.g., PAYONE, PayPal) (Art. 6(1)(b) GDPR). Some services may conduct credit checks under their own responsibility; please refer to their privacy notices.

7) Online Marketing and Analytics

Where required by law, the tools below operate on the basis of your consent (Art. 6(1)(a) GDPR; and, for device access/storage, Section 25(1) TDDDG). International transfers may occur under the EU-U.S. Data Privacy Framework or appropriate safeguards.

Google DoubleClick / AdSense / Ads Conversion & Remarketing
Used for ad delivery, frequency capping, and conversion measurement. Opt-out options are available via Google’s ad settings and industry tools.

Google Analytics (IP Anonymization)
Used to analyze site use and improve our offering. In exceptional cases, full IPs may be sent to U.S. servers and shortened there; in such cases, processing is based on consent. Opt-out: browser add-on or opt-out cookie.

Meta (Facebook) Pixel / TikTok Pixel / Microsoft Bing Ads / Twitter Ads
Used to build audiences, measure conversions, and optimize advertising. Storage periods and processing are determined by the respective providers; see their privacy policies for details and opt-outs.

Pinterest CDN
Used to deliver content efficiently (legitimate interests, Art. 6(1)(f) GDPR).

Klaviyo (Email Service Provider)
We use Klaviyo to send newsletters (Art. 6(1)(f) GDPR). With consent, campaign performance is measured via web beacons/pixels (Art. 6(1)(a) GDPR). We have a DPA in place; U.S. transfers may rely on the EU-U.S. DPF.

Customer Reviews (Okendo)
After completing your order, we may invite you to review your purchase (legitimate interests, Art. 6(1)(f) GDPR). You can object at any time. International transfers are safeguarded (e.g., SCCs).

Hotjar
We use Hotjar to better understand how visitors use our site and to improve the user experience. Hotjar collects device and usage data (e.g., anonymized IP, screen size, device type, browser information, country, preferred language) and on-page interactions (e.g., clicks, scrolling). Sensitive input (e.g., form fields, payment details) is automatically excluded. Hotjar creates a pseudonymous profile on our behalf and is contractually prohibited from selling data.
Opt-out: if you do not want Hotjar to collect your data, enable “Do Not Track” in your browser; Hotjar honors this signal. Details: https://www.hotjar.com/policies/do-not-track/

8) Chatbot (OpenAI API)

We provide a chatbot on our website that allows you to ask questions about our products and services. The chatbot is powered by the API of OpenAI, L.L.C., San Francisco, USA.

  • Data processed: Your chat inputs as well as technical metadata (such as IP address, timestamp, and browser information).

  • Purpose: Responding to your inquiries and improving our customer service.

  • Legal basis: Processing is carried out exclusively on the basis of your consent (Art. 6(1)(a) GDPR).

  • International transfers: Your data will be transmitted to OpenAI in the USA. We have concluded EU Standard Contractual Clauses (SCCs) with OpenAI. Nevertheless, it cannot be ruled out that U.S. authorities may access your data.

  • Storage: We do not permanently store chat content in our systems. OpenAI processes the data in accordance with its own privacy policy, which you can view here: https://openai.com/policies.

  • Withdrawal: You may withdraw your consent at any time with effect for the future by refraining from using the chatbot or by contacting us.

9) Hosting

Shopify
Our website is hosted by Shopify International Limited (Dublin, Ireland). Data may also be processed by Shopify Inc. (Canada). We have a data processing agreement with Shopify. Transfers to Canada are covered by an EU adequacy decision.

10) Your Rights

Under the GDPR, you have the right to access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction (Art. 18), notification (Art. 19), data portability (Art. 20), and to withdraw consent at any time (Art. 7(3)). You also have the right to lodge a complaint with a supervisory authority (Art. 77).

Right to Object
Where processing is based on our legitimate interests (Art. 6(1)(f) GDPR), you may object at any time on grounds relating to your particular situation. If your personal data is processed for direct marketing, you may object at any time; following an objection, we will cease processing for such purposes.

11) Retention

We retain personal data in accordance with statutory retention periods (e.g., commercial and tax laws). After expiry, data is deleted unless required for contract performance/initiation or a legitimate interest justifies continued storage.

Mobile Messaging Terms

By using our mobile messaging service, you agree to receive recurring SMS messages from and on behalf of Vice Sporting Goods GmbH at the number you provide. Message frequency varies; message and data rates may apply. Consent is not a condition of purchase. You may opt out at any time by replying STOP or via the unsubscribe link (if available). For support: support@vicegolf.com. Carriers are not liable for delayed or undelivered messages.